Pour La Ville aka PLV, is a ready-to-wear creative venture founded and developed in Providence, Rhode Island.

The brand’s strong identity is cultivated by its founder’s deeply rooted appreciation and relationship with the creative culture of his city - which he felt was overlooked and under-appreciated by residents near and far. 

Contrary to the media’s notion that luxury is synonymous with status or financial values, PLV considers luxury to be a multidimensional construct, one based on experiences. To define it at a personal level, luxury is quite simply: subjective. 

At PLV, we aim to produce projects that highlight the importance of realizing that the most authentic luxury acknowledges no ceilings or walls.